Following the success of the UK’s first Miffy pop-up shop in London last year, Bluewater is now home to a new destination shop for fans until the end of this year.
A one-stop-shop destination, the pop-up features the most extensive range of Miffy soft toys to be found anywhere in the UK including over 60 colours, sizes and fabrics of soft toys.
In addition, the Miffy shop is the only shop in the UK to stock the Heunec range of original Bruna red and blue miffy toys as well as the biggest and fluffiest Miffy pillows to be found.
In celebration of the rainbow of colours available, the shop features a selfie plush wall for visitors to remember their visit and share the love of Miffy with the world on social.
Other ranges to be found across the store are clothing & accessories from Daisy Street, jewellery from Licensed to Charm, handmade crochet dolls by Just Dutch, homewares and gifts – with a range of exclusive tote bags, t-shirts and gifts coming soon.
Join us on Saturday 28th September for our special Miffy Day and meet Miffy herself! She will be meeting fans at 10am, 11am, 12pm, 2pm and 3pm.



Hi I visited your pop up store in blue water mall yesterday. I just wanted to leave a review for Inni and Ellie the two girls who served us. They were amazing and very helpful. Excellent customer service and showed us around.
Please let me know if I can post this review on a website ? As I can’t find you on Google.
Thanks
Axa
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