It’s been an exciting year for this iconic little bunny, with a string of collaborations, pop-up shops, and public appearances that have brought her even further into the spotlight. Let’s hop into some of her biggest highlights.
Afternoon Tea with Miffy
To celebrate the Lunar New Year, the Four Seasons in Beijing hosted a magical afternoon all about Miffy! Guests were treated to a delightful array of treats, including aromatic black truffles and foie gras, making it a feast for the senses and a fantastical start to the year!
Read about it here.
Miffy at the Mall
Between May and September, Berlin hosted a charming pop-up shop filled with ever-changing stock and rare Miffy treasures! Shoppers could find Berlin-themed gifts and snap photos in front of a vibrant Miffy wall—perfect for those Instagrammable moments.
Read more here.
Getting Cosy
This year, Miffy made our homes even cosier with her very first home collection at H&M! Think Miffy cushions, throws, and storage—everything you need to make your space as snug and charming.
View the range here.
The Baby Show
In October, Miffy visited the Baby Shop in Olympia, London! With new products, special fair prices, and a free gift with purchases over £30, there were plenty of treats to discover.
Pop-up at Bluewater
After launching the first Miffy pop-up in 2023, Bluewater became Miffy’s latest one-stop destination, and is still running now. The pop-up offers the UK’s largest selection of Miffy soft toys, with over 60 colours, sizes, and fabrics to choose from. And don’t forget the rainbow photo wall, perfect for your next Instagram moment!
Find out more here.
Winter Wonderland
Ichiba, Europe’s largest Japanese food hall, has been transformed into a magical Miffy Winter Wonderland! With a giant 2m high Miffy lamp, exclusive goodies, and surprises you can only find in Japan, it’s a dream come true for Miffy fans. And guess what? There’s still time to visit before it ends in January!
Learn more here.
Looking Ahead to 2025…
What a year it’s been! But the fun isn’t stopping here. In 2025, Miffy turns 70, and there’s a whole year of exciting surprises to look forward to. So stay tuned for more magical Miffy moments!
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