Miffy’s 70th celebrations just got bigger and better. This June, Miffy is packing her suitcase and heading to Hilton London Bankside, where the UK’s very first Miffy-themed hotel room is ready to welcome families and fans into her world, perfect for a family break or a nostalgic escape. Available to book from 1st June – 31st August 2025, bookings open today!

Miffy 70th Anniversary Themed Room will be a child-friendly and Instagrammable haven, with Miffy’s charm sprinkled throughout the room.
Filled from head to toe with Miffy décor, plush, books and thoughtful touches, bedtime just got that little bit more magical. The restaurant will also host a Miffy dessert! Yum!

The fun doesn’t stop there…
During the school holidays, from 26th July – 31st August, little creatives can head to the hotel lobby and visit the Miffy craft corner, where colouring, activities, and even DIY Miffy ear-making is available.
To celebrate Miffy’s 70th birthday, there will be an exclusive Miffy-themed brunch on 3rd August filled with delicious Miffy treats. You’ll also have the chance to meet Miffy herself, as she’ll be visiting Hilton London Bankside throughout the day!
What else can you do nearby?
Whilst you’re there, why not explore the wonderful Southbank? The Tate Modern sits just moments away, home to Miffy merchandise including Just Dutch’s crochet Miffy plush, and a range of modern art to explore.
Alternatively, take in the IG-worthy views of London from the London Eye, or, if you’re with children, enjoy some downtime at the Southbank Centre’s Little Library, which boasts over 4,000 poetry and rhyming picture books.
The hotel room will be available to stay in from 1st June – 31st August 2025.
Book here!