Miffy fans have a new reason to visit Soho, as Newburgh Street is now home to not one, but two dedicated Miffy shops just moments from Carnaby Street. Together, they form a charming retail destination that celebrates the much-loved character across gifting, collectables, homeware and baby products.
Opened to celebrate Miffy’s 70th anniversary in 2025, the first Miffy shop landed at 8 Newburgh Street, marking a special milestone. This store is all about celebrating the brand, offering exclusive merchandise, collectables and must-have gifts that appeal to lifelong fans, families and anyone who loves character-led shopping. You’ll also find a Miffy photobooth downstairs, to take a selfie in! Bright, playful and perfectly placed in the heart of Soho, it is an easy stop while exploring the area.
Directly opposite, at number 13 Newburgh Street, a second Miffy shop has officially opened to offer an even broader lifestyle-focused range. This space is dedicated to home and baby, featuring everything from clothing, hosiery and baby plush toys to bedroom, bathroom and feeding accessories. Shoppers can also browse premium rugs, wool and cotton throws, cushions, ceramics and home gifts, alongside stationery, accessories and the popular Fatboy x Miffy lights.
Together, the two stores create a unique Miffy hub in London, with each location offering a distinct yet complementary experience. Whether visitors are searching for a special gift, updating a nursery or simply indulging their love of this iconic character, Newburgh Street is now a must-visit stop for Miffy in the capital.
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