Miffy x Ichiba

Summer visitors to Westfield London shopping centre are in for a treat when the UK’s first food pop-up starring Dick Bruna’s classic character, Miffy, launches at Ichiba, Europe’s largest food hall, on 11th July (until 30th September 2022). 

Cool and cute this pop up will certainly be! Featuring Miffy’s familiar silhouette and bright colours to create fun backdrops, Ichiba is serving up a delightful menu of Miffy-shaped buns filled with red bean paste, carrot-shaped buns filled with matcha custard, matcha buttercream Miffy cookies, plus a range of Miffy-inspired lattes. Yum! 

For selfie-lovers, there’s the perfect prop: a giant 2m high Miffy lamp shining brightly, welcoming visitors across the threshold.  

Limited-edition and exclusive Japan Centre x Miffy merchandise will also be available in-store at Ichiba and online at japancentre.com, from adorably soft Miffy toys to kid’s picture books, on-the-go coffee mugs and even the iconic Miffy lamp!  

You will also be able to find must-have Miffy cooking tools, from Miffy-shaped baking pans to cookie cutters so you can recreate the Ichiba x Miffy cookies at home. Fans can also pick up an exclusive Miffy X Ichiba tote bag to put all their goodies in. 

Free family activities: 

On Saturday 23rd July, the first weekend of the summer holidays, Ichiba will host a day of free family activities, including an origami artist who will create Miffy masterpieces, plus craft activities where kids can make their own Miffy ears. Miffy will even be there in person to greet visitors! 

Costume character timings:  

12pm – 12.30pm 

2pm – 2.30pm 

3pm – 3:30pm 

4pm – 4:30pm  

5pm – 5:30pm 

Miffy origami drop-in workshops will also take place on the following days: 

23 July: 10:30am – 4pm 

6 August: 12noon – 4pm 

20 August: 12noon – 4pm 

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