Miffy x Chinatown

Miffy’s been a very busy bunny this year with exciting projects and collabs – but she’s been keeping the biggest secret of them all…

London’s first dedicated Miffy pop-up shop will be at 78 Shaftesbury Avenue in Chinatown – the doors officially open at noon on 29th March until 3rd July!

Expect a rainbow wall full of all your favourite Miffy goodies, as well as exclusive Year of the Rabbit merch, limited-edition drops and special items never sold in the UK before.

If you can’t pop in to the London store right away, you’ll be able to use the Click and Collect service so you can reserve your favourite items before they’re gone.

The iconic 2m tall Miffy lamp will also be in store so you can get that all important snapshot with our glowing Miffy.

The best part? Miffy will be there on opening day ready to greet guests and take a selfie.

Exclusive fan event

At noon (UTC) on 18th March, Miffy will be releasing just 200 tickets to her fans who want to be first through the doors of the Miffy Shop before it officially opens to the public.

The fan event will run from 9am – noon on Wednesday 29th March and gives Miffy’s biggest fans the chance to browse the shop before anybody else.

You’ll have the chance to purchase exclusive and limited-edition drops before the public get their hands on them and there will also be a line of 200 Year of the Rabbit tote bags and Licensed to Charm earrings which will only be around while stocks last.

Keep an eye out on Miffy’s social channels or sign up to her emailer for the link – and hop to it, because there are just 200 FREE tickets and they go live tomorrow!

 Alternatively, you can click HERE.

If you visit the Miffy Shop in Chinatown, use #MiffyXChinatown on your posts so Miffy can check them out. See you there!  

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